"Great Show! Now Change the Script, Cast and Theater" (NY Times article)

[Wanna Be A Foster]

Posted: 10/28/06 at 10:50pm

The New York Times
October 29, 2006

Great Show! Now Change the Script, Cast and Theater

YOU’VE got a show, it’s intimate, a little edgy and a hit, a real sold-out hit Off Broadway, but it’s a limited run. So what do you do? You take it to Broadway.

Except first you change the poster, because it isn’t clear enough on what the play is about. And then you switch actors, because one isn’t right for the part. And the tagline, there needs to be a new tagline. After all, it’s Broadway, and what worked at the little theater downtown may not work uptown.

At least that’s what three Off Broadway hits have done this fall: “The Little Dog Laughed,” Douglas Carter Beane’s satire about a Hollywood star in the closet and the agent who insists he stay there, which had a sold-out run at the Second Stage Theater; “Grey Gardens,” the musical about an eccentric mother and daughter (Little Edie and Big Edie Bouvier Beale), which developed a cult following at Playwrights Horizons; and “Spring Awakening,” the Duncan Sheik rock musical about the pain and ecstasy of adolescence, which was a hit at the Atlantic Theater Company.

Read on...

Moving a Hit Off-Broadway Show to Broadway

Updated On: 10/28/06 at 10:50 PM