Why no Demand for Frozen? Any Thoughts ? Apr 19
2018, 09:04:52 AM
Its best show with Hamilton and wicked.
There is no demand? umm..its selling amazingly.
https://broadway.news/2018/04/18/how-frozen-on-broadway-is-capitalizing-on-its-popular-appeal/
"Though “Frozen” received mixed reviews from critics, the show has maintained a popular resonance that translated into a record-breaking advance of $62.65 million as of opening night and millions of views to its videos on social media. The goal is to lean into that appeal and convert those online consumers into ticket buyers for shows in 2019, thus setting up “Frozen” for a long run.
The show’s sales numbers, which were viewed by Broadway News, top the reported advance of “Hello, Dolly!”, with sales of more than $40 million before its first performance, and that of “Hamilton,” which was reported to have $32 million. "
" However, based on anecdotal evidence — Disney has just begun surveying the audience — weeknights at “Frozen” are in line with the overall attendance at “Lion King” and “Aladdin,” where less than 10% of the house is made up of children ages 12 and under. "
Considering that it has same amount of young people, as old brands like LK and Alladin, this is a good sign for the future. They get fresh audience when they grow up, giving it good legs.
Empty seats are on everyshow. If you get sick, then its hard to sit on long show.
There was also a "bug" in the online ticket sale in the frozen broadway site, as when i watched tickets on before end of the last year, it put me directly on september, even though there was plenty of free tickets on early shows. Probably many people, including me thought that most of the shows before september were sold out. Now its shows nicely.
One reason why resellers cant sell the tickets are that there is already really popular hyperion/frozen ice show etc, so if you sell them at too high price, then people will go see those instead. So shady resellers cant really capitalise the fandom at all.
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