Why no Demand for Frozen? Any Thoughts ?

Frozen is primarily a family school and school is in session. I'm sure it will pick up in the summer months, just like how it and other shows pick up during breaks. It's not that deep or anything to worry about as Disney isn't in the same world as other Broadway shows.

Are you talking about the $79 partial view tickets?

EllieRose2 said: "the movie is awful."

Negative word-of-mouth during its out-of-town tryout in Denver. Lots of talk about how things would be changed once it arrived on Broadway brought some hope to may excited to see the show. Nothing really changed. Negative word-of-mouth continued when preview performances started. Show opened to mostly negative reviews and continued bad word-of-mouth so interest in the Broadway musical adaptation of Disney's FROZEN dissipated quickly hence why ticket sales has dropped and ticket prices are being lowered. Seems that most of the ticket sales were done prior to the show's first performance when people thought this would be the biggest Disney hit to open on Broadway. Nope.

Out of curiosity I went to check tickets. I'm in Europe and the Ticketmaster.com site came back as restricted. Maybe tourists aren't able to buy tickets

Part of the situation may be that Frozen in overexposed. The movie was a huge hit for Disney but they have franchised it in just about every way. There are currently no less that 4 stage versions of Frozen--on Broadway, on one of the Disney Cruise ships, at Disney World in a short sing along version and at Disneyland/California Adventure with a fully staged version (which does have a giant ice staircase). It is just possible parents (and even some little girls) are ready to 'let it go"

I'd wait until Tony nominations to come out before making any more conclusions. Even if this show gets a few nominations, its marketing team will make a big deal out of it and a lot more people (especially non-Broadway know-it-alls) will buy tix. A lot of tourists and casual showgoers normally look at the Tony's as a way of justifying paying $200 per ticket. Imagine for a family of 4 the parents would have to pay $800 for good seats? Ok so there are partial view and cheaper tickets but from what I recall even the last row of balcony at the st James is $129 each (or is it $99?)

I agree with the other poster that the box office tends to block out premium seating until 1-2 weeks before the performance. Watch for $300+ premium seats to open up after the Tony awards.

Updated On: 4/18/18 at 08:22 AM

Audiences seem to be responding to three things in Frozen:

1) Caissie Levy's well-screamed (but admittedly painful to my ear) Eb;
2) Her trick costume:
3) The reindeer.

If this spells "good show" to you, we may not be seeing eye to eye on the definition of "good."

newintown said: "Audiences seem to be responding to three things in Frozen:

1) Caissie Levy's well-screamed (but admittedly painful to myear)Eb;
2) Her trick costume:
3) The reindeer.

If this spells "good show" to you, we may not be seeing eye to eye on thedefinition of "good.""

Sadly this is kind of accurate. During call it kind of seemed like Sven got the most applause LOL. And yeah the dress trick. They've basically built that whole song around the dress moment and it didnt happen the night I saw it (last Wednesday) it kind of didnt work at all. If they had a real ice castle I think it would have been better but idk.

The show is 90% sold out through Mid August, and is 95% sold out for the weeks of Thanksgiving and Christmas. Even in late August its about 60-70% sold. The only shows with better advances currently are Hamilton, Harry Potter and the Cursed Child, and Springsteen on Broadway. I don't know what you mean by lack of demand. Is the show perfect? No, nor is it a disaster along the lines of Charlie and the Chocolate Factory, The Addams Family. If this is someone complaining about the lack of this show on the secondary market for scalpers, who cares? Its on scalpers fault for not understanding how a family show sells. Frozen was never going to be a Hamilton, nor was anyone expecting it to be.

Its a show critics going in had their list of "Let It Go/Die" and Ice themed puns pre-written to pan the show, but very few actually used them. Were critics as surprised as they were for Aladdin? No, but they also along the lines of The Little Mermaid whose reviews were titled New 'Little Mermaid' musical is Beached on Great Wet Way (NYDAILY NEWS) or Little Mermaid: ON Broadway Just Fish out of Water (Wash Post), or Tarzan that the NYTime's review opened with "The tree-surfing title character is not the only creature sailing through the air in "Tarzan," the giant, writhing green blob with music that opened last night at the Richard Rodgers Theater."

Disney's marketing team got great reviews to work with for pull quotes. The show will likely also get a minimum of 5 Tony nominations for Costumes, Set Design, Lighting, Sound, and Score. The show is not a Ghost, Spiderman, or Finding Neverland, where the nominating committee will seem bent on snubbing it. That will be either or both Escape to Margaritaville and Summer. Disney's only real competition for the technical awards is Spongebob, which I am sure no one thought would last into 2018, nor would it be the 2nd best reviewed musical of the season. Overall though, it looks like Frozen is in pretty good shape, but we will truly know how well its doing come September/October as it eats through its initial advance.