Newbie question: why do plays have such short runs?
Thank you all for the information! I really appreciate it. How long does it normally take for a play to recoup? I was having trouble imagining any but the most successful actually making a profit in a limited 12-week run, so maybe that's part of the cause of my confusion. Do they generally need to earn a similar percentage of their gross potential in a given week (compared to musicals), in order to break even, or do their much lower costs more than make up for their lower revenue?