IF/THEN
What is wrong with theater goers? I look at the weekly grosses every week and see the Juke Box musicals, ( "Beautiful" "Motown") and the sure thing revivals selling 80%-100% of the theater, yet a brilliant new piece of theater, IF/THEN. seems to struggle to sell seats. I don't get it. Are audiences so afraid of a challenge that even Idina Menzel can't sellout a theater? This is so sad, and indicative of the direction Broadway has gone It hurts me to se this wonderful show wane ever week in sa...
