Playbill at the Tony's
Many theatre fans have years of positive associations with the familiar yellow PLAYBILL logo, yet few understand how PLAYBILL works on Broadway. The audience for Broadway shows is a self-selecting group. Ten years ago, the average actual price paid for a ticket to a Broadway show was around $50 (after discount programs are factored into the equation). That price is probably significantly higher now. If you consider ancillary costs (parking, dining, etc.), that means the average couple going t...
