Big Disney Parks announcement in NY today...

[adamgreer]

Big Disney Parks announcement in NY today...#1

Posted: 9/23/10 at 9:31pm

Among the highlights:

-The new ad campaign, beginning in January 2011, will be called, "Let the Memories Begin," which will segue right into the 40th anniversary of Walt Disney World that begins in the fall of 2011.

- Updates on the re-theming of Disney California Adventure to the Hollywood of the 1930's.

-Update on Star Tours 2.0, which will reportedly provide a different experience each time, as there are a number of different "adventures" each trip will take.

-A quick update on the new Alaskan cruise and the new Hawaiian resort.

-They've created an online "hub" for guests to share their vacation memories and photos, and Disney will then use those photos and story in online, print, and television advertising (i.e. "be in a Disneyworld commercial!")

-Guest photos and videos from their "day in the parks" will be projected onto Cinderella Castle (in WDW) and It's a Small World (in DL) in a special show each night so guests can relive the memories they just made.

-The song for the campaign, "Let the Memories Begin" is sung by Montego Glover, a former Walt Disney World cast member. She performs the song around the 36 minute mark on the webcast linked below.


Disney Parks web cast

[TheatreFan4]

Big Disney Parks announcement in NY today...#2

Posted: 9/23/10 at 9:38pm

Whoo Montego!

[pli1018]

Big Disney Parks announcement in NY today...#2

Posted: 9/23/10 at 11:05pm

That press event was such a snorefest. I mean sure, the new campaign is pretty great, but that's it? No news about the changes in the Fantasyland Forest project? Nothing further about the Art of Animation Resort, DLP or DCA? I guess I expected too much.

[adamgreer]

Big Disney Parks announcement in NY today...#3

Posted: 9/24/10 at 12:12am

It, was for the most, a snoozefest all right. As usual, WDW got shafted in the press conference, barely ever being mentioned by name. Their run as the ugly stepchild continues...

[tazber]

Big Disney Parks announcement in NY today...#4

Posted: 9/24/10 at 1:25am

Well thanks for posting the highlights, adamgreer

I must confess to hoping for something more based on the thread title though.

....but the world goes 'round

[adamgreer]

Big Disney Parks announcement in NY today...#5

Posted: 9/24/10 at 9:13am

Here is the test video of the photos and images on the Castle...I like the Tinkerbell bit, but the photos look like a screensaver. Not impressed.
Let the Memories Begin projection test video

[FindingNamo]

Big Disney Parks announcement in NY today...#6

Posted: 9/24/10 at 9:23am

Why do they make the castle look like a Thomas Kincade painting?

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