It's the Orwellian redefinition of all words associated with left-wing feminism into their opposites so that they will have acceptable conservative meanings:
Thus:
"birth control" will now mean "murder"
"abstinence" will now mean "carrying a teenage pregnancy to term"
"sexist" will now mean "anything negative said about a Republican woman"
"unemployed macho pig" will now mean "feminist hero" (but ONLY if he votes Republican)