Is Monday Night Football worth 1.1 billion dollars per year?

[touchmeinthemorning]

Posted: 12/27/05 at 2:32pm

ESPN is paying 1.1 billion/year.

I can't imagine how ESPN makes up that investment.

Updated On: 12/27/05 at 02:32 PM

[midtowngym]

Posted: 12/27/05 at 2:48pm

Now, what would a bunch of theater queens, junior high school Idina fans and one ornery lesbian know about that?

[papalovesmambo]

Posted: 12/27/05 at 2:58pm

it's generating about $23 mil in advertising right now and ya have to figure that'll go down some because with espn it won't be reaching as wide an audience. they'll make up for that by charging more because espn reaches the coveted 18-34 demographic but also in increases to cable suppliers. plus it gives them leverage to force their other channels on providers. i personally can't wait for espn espanol to be available on a wider basis. it's huge, but it makes sense for them in the long run to have the property as i bet they're wagering on more providers being pressured by their users to include espn so they can watch mnf. then espn says, sure, but ya gotta take these ones too and the ad revenue they generate in these new markets.

Updated On: 12/27/05 at 02:58 PM

[son_of_a_gunn_25]

Posted: 12/27/05 at 4:12pm

Updated On: 1/3/09 at 04:12 PM

[papalovesmambo]

Posted: 12/27/05 at 4:15pm

yep, they are.