hmmm, I guess I see your point, especially considering Back to Black as someone pointed out. I guess I just look at Pitchfork as being a music review site with a mission that's different from others. They are emphasizing indie acts, and smaller labels, while staying current with the mainstream.
I guess since they've turned me on to copious amounts of good music over the year, have provided me with interesting music news and interviews, PLUS they curate one hell of a summer music fest...I can't begrudge them.
But, I get it. People think they're pretentious.
Bought my Pee-wee Herman Show tickets! Yahoooo!