Real Men of Genius

[zepka102]

Posted: 7/25/06 at 1:46am

these radio commercials don't get played much today, so i thought it would be great to "honor" them. they come from a beer company, but still an excellent marketing strategy. it's tough to decide which is more funny: the announcer or the background singer. check out the link below... it has (i think) all or most of them:


Bud Light Presents: Real Men of Genius

[Jon]

Posted: 7/25/06 at 7:15am

It's interesting to note that when this campaign started in early 2001, it was called "Real American Heroes". After September 11, they changed it to "real men of genius" - not wanting to equate the goofy guys in the ads with firemen, policemen, etc.

It was also after 9/11 that David Letterman changed the opening of his show to "From New York - the greatest city in the world" instead of the anti-New York jokes that used to open each show.

[SpamalotDiva]

Posted: 7/25/06 at 10:04am

those commercials make me honored to be from St.Louis!

[papalovesmambo]

Posted: 7/25/06 at 10:30am

for my money the greatest series of beer commercials ever are these:
the high life

[papalovesmambo]

Posted: 8/7/06 at 3:55pm

just something i found out today...the guy who does the actual singing in those commercials is the former lead singer from survivior. mr. t is still unavailable for comment.