It got a theatrical release and some press here in Canada--2 or 3 years back? English language Canadian films (as opposed to the thriving Quebecois industry) have a hard time even getting attention at the multiplex--the last time I can think of was another hockey film, Goon--so it was treated like a big deal. I think it played about a week here, the trailers looked awful but it got some ok reviews (though they tended to be kinda patronizing.) I remember that the writer/director had had some success with Canadian kids films before, and this was some sort of dream project.
Coach Bob knew it all along: you've got to get obsessed and stay obsessed. You have to keep passing the open windows. (John Irving, The Hotel New Hampshire)