I love them, but they're not new. The company is about 5 years old.
My new favourites, however, are Blue Cult and True Religion (True Religion is in the ridiculous price range of $200-$250).
For those of you in NYC, you must go to Barney's Co-Op (uptown) and check out the amazing "denim bar."
http://preppylife.tumblr.com/