"While ticket sales have been relatively healthy—this year the company surpassed its goals—they’re never sufficient to keep up with operating expenses. The company has attained a stalwart local audience but no big-purse underwriters, and the cash-strapped university can no longer afford to keep it out of the red. No traditional source of funding has been a panacea, Barricelli says dejectedly, noting that in the future, theatre companies will have to be ever more creative about bankrolling their operations."
Exasperatingly typical. This country needs more arts funding.
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