A Steady Rain Info

[Fan2]

A Steady Rain Info#1

Posted: 10/21/09 at 12:12am

Lots of interesting info in this article. Part of it:

>>>Last week the show sold $1.239 million worth of tickets, besting the blockbuster musical “Jersey Boys” by almost $80,000. Only three shows, all musicals running in much larger theaters, took in more. “A Steady Rain” further proved its box-office mettle with the highest average per-ticket cost, $146.93, of any show, musicals included.

Broadway Record

It holds the record for highest single-week ticket sales of any non-musical in Broadway history, despite the fact that many critics struggled to find anything good to say about the play itself. Such nitpicking is of little concern to the producers.

“It goes without saying that the show will make a substantial profit,” said Fred Zollo, the lead producer, who confirmed my figures. “Our investors are people who take pleasure in the theater and, yes, they want to make a profit.”

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[jo]

re: A Steady Rain Info#2

Posted: 10/21/09 at 7:33am

If you read further, there is very good analysis of the economics and profitablity of A STEADY RAIN. The analysis came from Bloomberg.com, which makes the facts seem totally credible.

>>>Running Costs

Where does the rest of that $1.2 million go? About $72,000, or 6 percent, to the landlord, which is the Shubert Organization. Weekly running costs of about $250,000 cover stagehands, ushers, box office personnel, general management, overhead and the like.

That leaves $638,000 for the 10 producers (among them the Shuberts, so their take is actually substantially more than the rent check) and participants in the profit pool, which includes Huff, along with the director and designers.

Cost of the physical production was negligible: The set consists of two kitchen chairs under a pair of suspended lights and a now-you-see-it, now-you-donâ??t Windy City backdrop. â??The Phantom of the Operaâ?? it is not. <<<


If it is true that they are netting over $ 600,000 every week and the capital investment is $ 2.5 million ( quoted by Variety earlier), that means a return of almost 300% over a three-month period.
Updated On: 10/21/09 at 07:33 AM