I've noticed that a handfull of people have attended advance screenings of RENT. I'm curious to know what the purpose of screening is. Is it to compile audience feedback for possible cuts? If not, what then? Thanks.
Updated On: 11/7/05 at 09:25 AM
Test screening: to test a cut of the film on an audience. Usually audience either has a feedback session or fills out a survey or both.
Advance screening: usually begins a limited release. This is to start making back money and to begin word-of-mouth buzz between moviegoers. To start to get the film talked about in households. Many times used as part of promotional purposes - joint with the film and whichever company they're working with.
I went to an advance screening on Sunday Nov. 6 because my boyfriend is a member of the SAG Nominating Committee. The screening is designed to get nominating committee members to consider RENT when nominating actors for the SAG awards.
Leading Actor Joined: 11/26/04
What I don't get is if they have had all of these advanced screenings why can't they release the movie on Nov. 11?
Broadway Legend Joined: 8/25/04
I think the Nov 23 release date is to generate a bigger opening weekend box office total.
Videos