The big prolem with Taboo was the awful marketing campaign (the ad with Leigh Bowery leering by the urinals was not a big ticket seller and Boy George going on all the talk shows with that dripping make-up scaring the bejeezus out of people didn't help; the fact that it was a NEW show -- not a Boy George revue -- with a great score and terrific performances never became clear to the average potential ticket buyer) and Rosie's novice producer mistake of not offering any discounts until long after the reviews came out and it was on the verge of closing.
At least the Brooklyn producers recognize that this is a "youth" show (like Taboo) so it's critical to offer lots of discounts to get the twenty-somethings and thirty-somethings into the theater (especially those who don't normally go to plays and musicals but love stuff like American Idol), so they can start generating good word of mouth about the show before the critics there. If they can develop a solid fan base with lots of repeat business with the under-40 set and don't get killed too badly with the reviews (which will in part determine how well it'll do with the over-40 set), it has a chance.
It's also fortunate that it doesn't have any competition from other new musicals until Little Women starts in December (and opens in January). Theatre parties and group sales are the life's blood for any musical, so Brooklyn is probably going to get some groups buying blocks of seats in the next few months who ordinarily wouldn't be interested in the show, but will buy the tickets just because they want to see something new (many of these groups come several times a year, so they've already seen everything else).
"What a story........ everything but the bloodhounds snappin' at her rear end." -- Birdie
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"The Devil Be Hittin' Me" -- Whitney