OK. Take three reputable and smouldering actors (Dominic West, Greg Wise and Dan Stevens), get them to read classic novels to the camera and you have the latest in a long chain of instant_coffee=slow_sex advertising campaigns.
http://www.cartenoire.co.uk/ Now this might have worked. But someone has saddled them with the hopeless instruction to look into the camera and say
"Are you sitting comfortably? Then I'll begin."
They all look so
uncomfortable at this point it's embarrassing. Or have you been seduced?