In a nutshell, a shill is typically a person associated with a show who does nothing but talk that show up. How great it is, how much other people will love it and how it's the best thing going.
Because I work for the press agency representing Laugh Whore, I didn't want people to think I was hyping the show up to something it's not, but rather, that I genuinely enjoyed it.
"You're every gay man's wet dream!" ~ MA
If in Heaven you don't excel, you can always party down in hell...