Urban Cowboy should have never played on Broadway. Had it just gone out on the road and never risked Broadway, it would have probably met with a degree of success. That said, I can name several things about the production that made it at least not a complete washout, Dame. And given you saw the second preview and not the finished product, you are overstating the case.
Yes, the book was ridiculous. Yes, the show looked chintzy. Yes, I shielded my face a couple of times at some of the show's missteps. But in my opinion, the following made up for Urban Cowboy's many deficiencies:
1) Jenn Collela - good singer, good comedienne, sympathetic performance. Hampered by a very very bad wig, but thought she did well and would love to see her in something else.
2) The ensemble - A hard working, beautiful group of young performers.
3) Several of the new songs - in particular, "Hopalong Heartbreak" by JRB, well delivered by Collela.
4) Natasha Katz's lighting - Her customary excellent work. She, along with Jules Fisher and Peggy Eisenhauer are the best in the business.
5) The band - completely terrific.
6) Marcus Chait - Even with that ridiculous number, "That's How She Rides," he generated heat and sex appeal. (Moreso than the beautiful Matt Cavanaugh, which was another problem).
7) Sally Mayes - always reliable.
Urban Cowboy was one of these middle-of-the-road Broadway shows that crops up from time to time. The industry, the critics and the internet see it as a sitting duck and tear it apart to a degree far worse than it deserved. Great it wasn't, but a candidate for the list of all-time horrors? No way.
"Gif me the cobra jool!"