Does The Word "Drowsy" Hurt the Show?

[Sumofallthings]

Posted: 2/5/06 at 10:43am

Honestly, if I were a Broadway producer the last word I would want associated with my show is "Drowsy" it's basically handing the critics a weapon to bludgeon me with. May I take your questions, your comments, your swatstikas?

[gavrochegirl]

Posted: 2/5/06 at 10:58am

....

[defygravity2]

Posted: 2/5/06 at 12:22pm

I don't think that word 'Drowsy' will hurt the show, because this show doesn't even come close to making one feel drowsy...no worries with the critics there!

What I do think was a bit off-setting for me was the promotional ads for the show. I remember seeing the ads the first time, and my first impression was 'that looks like a boring show'. The yellow background, the old fashioned pictures...after seeing the show, I understand why they designed the ads like that, but without high recommendations from the members of BWW, I probably would not have gone to see it. To me, it looked like another old fashioned Broadway revival show. I don't usually judge a book by its cover, but this is one 'cover' that I think should be looked at again. Am I alone in my thoughts on this?

[QMAN03]

Posted: 2/5/06 at 12:38pm

Even if you thought the poster was bad before you saw it, you still ended up seeing it because of good reviews. If the exact same thing happens on Broadway, the show is good to go (after the great reviews it will most surely get).

[defygravity2]

Posted: 2/5/06 at 12:47pm

I agree...but 99% of the general public doesn't read broadway boards, and I wouldn't have seen the show based on the one review that I read in the newspaper.

I just don't know how much outside interest this show will generate with the current poster design. Yes, the great reviews will help it tremendously, but I was just pointing out they may want to consider re-designing the ads to appeal to a bigger audience.

[Steve2]

Posted: 2/5/06 at 1:48pm

I feel EXACTLY the same as you defygravity2. This is a show I never would have seen had I not heard such buzz from this board. I am not a marketing expert, but maybe word of mouth will work well for this show in NYC.

[eslgr8]

Posted: 2/5/06 at 2:01pm

Like many other people here, when I first heard that Drowsy was coming (months before the fact), I thought..."Yawn..." Then I ended up seeing it three times. Reviews/word of mouth/eventual award nominations should counteract any initial hesitation people may have.

Still, last I heard TDC won't be going to Broadway any time soon (lack of theater) so for the time being this whole question may be moot.