Posted: 10/20/17 at 4:52pm
Liza's Headband said: "QueenAlice said: "Honestly, I think most people who invest in Broadway shows do it because they like being able to tell their friends they are involved with a Broadway show, they like being able to attend opening night, have access to house seats etc. For those with disposable income, it's like membership to a fun club - for however long it lasts. I've never heard of anyone investing in a Broadway show because they thought they would make money from it. And as has been pointed out - things like HELLO DOLLY and HAMILTON usually have very limited investor opportunities because (I believe) lead producers like to use those "more likely to succeed"projects to reward people who have been long time investorson other projects."
Wildly inaccurate generalizations are always fun!"
QueenAlice is actually pretty dead on accurate. Of all the investors I know, any one who expected to make big money learns pretty fast that is not the norm on Broadway. The key to happy investing is treating this as fun money. Sure you could walk into a casino one day with $100 and walk out with $10,000 in winnings, but that doesn't mean it'll happen every time. Sure, your first investment could be Wicked, but very few shows have returns anywhere near Wicked's numbers let alone recoup. Plus, when you are a new investor, unless you have deep pockets and big connections, coming in as a novice you will likely end up investing on shows that are struggling to raise capital. Sometimes that works out. GGLAM is one good struggle-to-success example, but most of the time it's a loss.
The long-lasting investors I know spread around their investments to minimize risk as much as possible. Put a little in several shows each season and maybe MAYBE one will eventually hit and offset losses on the others.
Regarding "saving good shows to reward loyal investors." TOTALLY TRUE. A big chunk of the chosen investors who got in on Hamilton LOST money on that Sting musical Last Ship, which Jeffrey Seller produced as well.