I'd have a special night where the night of the Tony awards I would have a huge screen placed on the stage so that the Tonys can be broadcast live and people could go and watch it. I'd charge, too. And have some of the money go to BC/EFA.
But that's just me...you know. To help recoup. You know...if I owned a theatre.
You know...make it special. Not just the show, but have contests, drinks...perhaps live performances from actors not attending the Awards or other parties.
Just a rambling thought.
"The Spectacle has, indeed, an emotional attraction of its own, but, of all the parts, it is the least artistic, and connected least with the art of poetry. For the power of Tragedy, we may be sure, is felt even apart from representation and actors. Besides, the production of spectacular effects depends more on the art of the stage machinist than on that of the poet."
--Aristotle