In 1926, the British author Elinor Glyn wrote a novelette called IT, which the following year was made into a movie with Clara Bow, who was forever known afterwards as "The 'IT' Girl".
What is "IT"? Mme. Glyn described it thusly:
"To have 'It', the fortunate possessor must have that strange megnetism which attracts both sexes. 'It' is a purely virile quality, belonging to a strong character. He or she must be entirely unself-conscious and full of self-confidence, indifferent to the effect he or she is producing, and uninfluenced by others. There must be physical attraction, but beauty is unnecessary. Conceit or self-consciousness destroys 'It' immediately."
(Mme. Glyn further added that in addition to Bow, the only other people in Hollywood who posessed 'It' were Rex the Wonder Stallion and the doorman at the Ambassador Hotel.)
Who on Broadway has "It"?
"Christ, Bette Davis?!?!"