JRB's "13" TV Commercial (LA)

Has anyone seen it? I've just seen it for the third time in the past hour, and I have to say, a) wow, they're putting a lot of money into promoting the show and b) I think it does a pretty good job of presenting this show as a youth-oriented experience. (Bright colors, graphics that look like chalk-drawings, a snippet of the song "13," which is pretty bubble-gum-sounding, shots of the obviously very young actors, and a voice-over about "what it's like to turn thirteen and find out who you are" - or something to that effect.)

I know some people have been concerned that the show is too "young" for the Mark Taper's typical audience, but it seems they're trying to be very up-front about the content in the ad.

Any thoughts?

(Edited for typo)

Updated On: 1/16/07 at 09:04 PM