Why don't more shows release the video recordings of their production? I know Shrek and the Company revival did. And I think most shows record for archival purposes anyways, so why not release the recordings to the public more often? I understand it could hurt ticket sales ("why pay $100 to see the show when you can buy the DVD"), but especially after the closing of a show, it seems like it would make sense to sell a recording. There are a number of shows I wish I could have seen but now will never get the chance to
Unfortunately i think that it is because after the money is divided among all the parties that would want part of the profits- it would not bring much at all.
Theatre is unfortunately not something that has a huge audience- it's not like a film or TV show that appeals to a huge variety of people. Hence why many theatre actors, even those who are big are not household names (unless those houses are theatre people). It's really sad, but that seems to be the main factor in why they aren't done.
The safest way to do it would be Burn on demand- which is when the DVD is only made/created when ordered. or maybe even an online streaming way like Netflix or something of the like. But even then, it's not very profitable. TV airs are also possible, but still have a cost to them. It does suck though.
Videos