MOTOWN just aired a national TV commercial (jointly with Chrysler). Berry Gordy was in it. It aired around 12:30am during the SNL re-run on NBC. I knew the commercial was filmed, but had no idea it was for the national market. Usually, commercials for Broadway shows play only in local markets in the NYC-Metro area.
When was the last time a Broadway show had a national commercial? Didn't CATS have one?
"The Spectacle has, indeed, an emotional attraction of its own, but, of all the parts, it is the least artistic, and connected least with the art of poetry. For the power of Tragedy, we may be sure, is felt even apart from representation and actors. Besides, the production of spectacular effects depends more on the art of the stage machinist than on that of the poet."
--Aristotle