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MOTOWN Launches National TV Commercial

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#1

MOTOWN Launches National TV Commercial

MOTOWN just aired a national TV commercial (jointly with Chrysler). Berry Gordy was in it. It aired around 12:30am during the SNL re-run on NBC. I knew the commercial was filmed, but had no idea it was for the national market. Usually, commercials for Broadway shows play only in local markets in the NYC-Metro area.

When was the last time a Broadway show had a national commercial? Didn't CATS have one?
"The Spectacle has, indeed, an emotional attraction of its own, but, of all the parts, it is the least artistic, and connected least with the art of poetry. For the power of Tragedy, we may be sure, is felt even apart from representation and actors. Besides, the production of spectacular effects depends more on the art of the stage machinist than on that of the poet."
--Aristotle
#2

MOTOWN Launches National TV Commercial

This is a clever move- preemptive marketing to make Motown the new "tourist show." Will it work? Will "Motown" live up to the hype? Who knows, honestly- but advertising the show before there even IS a show will surely have some effect on its success.
#3

MOTOWN Launches National TV Commercial

Apparently MOTOWN re-aired their Chrystler tie-in commercial, again nationwide. I think during THE BACHELOR? People keep tweeting about seeing it just now.
"The Spectacle has, indeed, an emotional attraction of its own, but, of all the parts, it is the least artistic, and connected least with the art of poetry. For the power of Tragedy, we may be sure, is felt even apart from representation and actors. Besides, the production of spectacular effects depends more on the art of the stage machinist than on that of the poet."
--Aristotle

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