Phyllis, I wasn't even touching on the "opinion" of the film Dreamgirls. We can leave that for the 3,000 other threads on the subject. That's moot, for this thread.
I was only talking about the facts:
Fact: Dreamgirls was touted as a front-runner to win Best Picture by many the media, and very early on in the year. I'm talking about the advance "buzz" and speculation (which was based on nothing but a few clips and previous Oscar pedigree). Not on people actually seeing the film.
Fact: All five movies nominated for Best Picture (Oscar) last year, and Best Director had screeners sent out to Academy members prior to balloting. Dreamgirls, a supposed front-runner for the win, did not.
Fact: The same companies are handling the Sweeney Todd movie domestically: DreamWorks and Paramount. (MB---Warner Bros. has international rights only for Sweeney. They have nothing to do with domestic marketing or distribution of the film. And I doubt they have much, if anything, to do with the "local" Oscar campaigning either.)
I just hope they fired whoever it was last year that didn't send out screeners for Dreamgirls. Otherwise, we may see an instant replay, if they haven't changed their strategy (or lack thereof).
Sweeney doesn't have the over-hyped buzz of being an Oscar front-runner months in advance like Dreamgirls did. I'm hoping that's to its advantage. And I was hoping that the PR for DreamWorks/Paramount had learned its lesson. At least that's what I was believing so far.
I also think it was physically impossible for them to get screeners out that fast to SAG members, since a final print was still being polished up. But it's been locked for a couple of weeks now... so those screeners had better be going out to all Academy voting members this week, or forget it.
The holidays are when many Oscar voters sit down on their couches (either at home or in hotel rooms) and catch up on films. It's insane the number of screeners that are being dumped into their laps this time of year. This week, and next. If the Sweeney Oscar/PR machine misses the holiday window and sends them out in January, that would be bad too... but not as bad as missing the nomination, film-watching period altogether.
"Jaws is the Citizen Kane of movies."
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