'On Stage', or 'Stage Bill'
'On Stage', or 'Stage Bill'
Up In Won
Leading Actor Joined: 9/15/04
#0'On Stage', or 'Stage Bill'
Posted: 5/2/05 at 12:49am
I was looking through some of my Playbills earlier today, and came across Cabaret. Well, wasn't it ON Broadway? It had an 'On Stage'... Anyone caring to explain why, please do.
After thought: I KNOW Lion King is on B'way, why only a 'Stage Bill'?
I'd rather laugh with the sinners than cry with the saints.
ItsCalledHistory
Understudy Joined: 4/29/05
#1re: 'On Stage', or 'Stage Bill'
Posted: 5/2/05 at 9:06am
The "Cabaret" revival started using 'Playbill' as their program when the show was at the Henry Miller's (The Kit Kat Club). But, they wouldn't give the playbill out to audience members until after the show as they were filing out of the theatre. They felt it ruined the atmosphere.
When the big wigs at 'Playbill' got wind of this, they told them that they had to give the playbills out before the show, like every other theatre, or stop using them. Their argument was, that if the advertisers found out that the playgoers didn't have that pre-show time to persue the programs they'd pull their advertising.
Instead, "Cabaret" went to 'On Stage' and then later 'Stage Bill'. The 'On Stage' programs had no ads at all, if I remember correctly.
At one point, the same thing happened with "The Lion King". Disney wanted the majority of the articles to be about that show, not the other shows so for a long time they used 'Stage Bill' too.
A few years back, 'Playbill' bought 'Stage Bill' and "Cabaret" and "The Lion King" came up with special deals to hand the programs out at the end of the play ("Cabaret") and include mostly their own show articles ("The Lion King").
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