My take on it is this: it was never a publicity stunt, but when the show was yanked from the Zipper, the interest died off, but that doesn't mean the plans were ever halted. It is definitely looking to have a Broadway run and the book has already been completely rewritten. Which is a good thing.
Nothing precious, plain to see, don't make a fuss over me. Not loud, not soft, but somewhere inbetween. Say sorry, just let it be the word you mean.