What a lot of shows don't realize is that when they switch to black and white, they should get rid of their logo (most of the time) and just put their show's title.
When the Fiddler on the Roof revival switched to black and white, they got rid of the logo on the cover and just put their title in big white letters instead of making it look amateurish.
Some shows can keep the logo, like Beauty and the Beast and POTO. Les Miz works, too.
If Wicked were to switch, I'd definaelty suggest to them to lose the logo on the playbill and put the title in the center.
How to properly use its/it's:
Its is the possessive. It's is the contraction for it is...