They're not always less, but a lot of times, shows offer deep discounts for previews in hopes that people will be attracted to a low price, thus drawing audiences to see the show. For example, The Pirate Queen had a $25 discount for any seat in the theater. Unfortunately, it did not find much of an audience. Xanadu also had $49 tickets for orchestra/mezz seats during previews. Now that it hass opened, the only discount I see on Broadway Box is for about $30 off the normal price - an $85 ticket.
"We like to snark around here. Sometimes we actually talk about theater...but we try not to let that get in our way." - dramamama611
Updated On: 7/24/07 at 03:23 PM