Remember when Broadway websites were original?

[phantom39]

Posted: 3/9/10 at 11:01am

After reading that SpotCo interview about creating the official websites for some Broadway clients I was wondering... Does anyone else find it annoying all of SpotCo's recent websites (In the Heights, Memphis, Come Fly Away, West Side Story, Million Dollar Quartet, A Behanding in Spokane, The Addams Family, Fences and La Cage) are practically the same?

Why can't SpotCo be a little bit more creative? I mean, they're definitely not new to the business... And over the years there were some GREAT official websites around.. what happened?

The interview: https://www.broadwayworld.com/article/BWW_Interviews_SpotCos_Sara_Fitzpatrick_Chats_About_Broadway_on_the_Web_20010101

Updated On: 3/9/10 at 11:01 AM

[Upland]

Posted: 3/9/10 at 7:44pm

Is Spotco really handling all of these shows? That is actually pretty impressive - although I have not checked out all of these sites so can't comment on your initial inquiry.

[Mistress_Spouzic]

Posted: 3/10/10 at 12:27am

theyre a business and they see something has worked once, twice... and they keep doing it unless they find the formula isn't working. A show website needs all the same basics- tickets, cast, crew...