Well, on one hand, that's one group to which the movie should sell. I mean, in part, that's what it's about. Yes, I agree that it's detrimental to market it only to one demographic, but if Rent is marketed demographically, that could be a good approach, since Rent is a sort of meeting of many different "sorts" of people.
On a similar note, The Advocate IS only one magazine. It's not like press in there is the only thing they've done, by any measure.
These next few weeks will be interesting, for sure.
A work of art is an invitation to love.