SWEENEY is being kept very hush at the moment.
Saw Helena Bonham Carter do a promo vid on IDOL tonight. Her hair screamed Mrs. Lovett and was a redish color (which doesn't necessarily mean that's the color or style used in the film).
I have a feeling SWEENEY is going to try for a low-key Oscar promotion. It should certainly get its box office either way, being a Burton/Depp film in addition to Sacha Baron Cohen. Then you have your minority audiences for Helena Bonham Carter, Alan Rickman, and musicals.
"The Spectacle has, indeed, an emotional attraction of its own, but, of all the parts, it is the least artistic, and connected least with the art of poetry. For the power of Tragedy, we may be sure, is felt even apart from representation and actors. Besides, the production of spectacular effects depends more on the art of the stage machinist than on that of the poet."
--Aristotle