Well, previews USED to cost less than regular performances after the opening. Broadway producers did away with that practice several years ago (with an occasional exception) so now tickets cost the same whether you're seeing a very rough work-in-progress at a first preview, that may or may not be ready for a paying audience, or whether you're seeing the "finished product" two months after opening. The top ticket price for "The Frogs" right now the night of the second preview is $95, the exact same price as an orchestra seat for the show for closing night in October. There is a discount out there for previews (only for seats in the loge) that expires by opening night, but obviously not everybody knows about that.
Is it fair for producers to present an unfinished product to the public, but charge full price and make no effort to inform paying customers about the nature of what they are seeing (so that they can decide whether they would prefer to see a later performance)? Well, I don't think so, especially in the case of a new show that didn't have the benefit of an out-of-town tryout like "The Frogs" or a play like "Match" that opened cold on Broadway a few months ago and not only was still being rewritten in previews, but had replaced the lead actress very shortly before previews began, so that those who paid full price for one of those early performances witnessed poor last-minute-replacement Jane Adams frequently having to call for lines from the stage manager in front of an audience full of paying customers. One could hardly call that a professional Broadway performance that was worth $85 -- but the producers got their money and they could clearly give a damn whether they were presenting a quality show for that $85.
"What a story........ everything but the bloodhounds snappin' at her rear end." -- Birdie
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"The Devil Be Hittin' Me" -- Whitney
Updated On: 6/23/04 at 08:42 PM