Saw the show again last night. The performance affirmed my complete belief that it could do very well IF reviews are solid tomorrow night and Monday morning. The buzz will come after that. They've just got to address the longer-term marketing challenge.
Sat next to some suburban moms (northern New Jersey) who were in the city for "girls night out;" the woman next to me said she had a 14-year-old son. At the end, she commented that if this show was a way to get him to the theatre -- any theatre -- she'd gladly buy him and his friends tickets. She said that while she tries to protect him, there's nothing on stage that he and his friends don't already talk about or that he doesn't see on ONE TREE HILL or THE O.C. I think the producers need to think about how to reach parents of teens and young adults with the marketing and not shy away from it.
Beyond that, methinks that Charles Isherwood, and NOT Uncle Ben, will review the show for our venerable midtown rag. Keeping fingers crossed...
P.S. -- One small peeve: I bought the cast recording in the lobby and tried to pull it into iTunes. Unfortunately, the CD code is not yet logged with Apple's online database vendor so I'm having to type in all of the metadata for the tracks now. I hope the system is updated by the time the CD hits its official release on Tuesday.
Updated On: 12/9/06 at 06:09 PM