"Last year, the Times Tower, the slender, 1904 skyscraper that was once home to the New York Times, sold for $110 million. Why so much? Though the cramped building is considered unrentable above the first floor, the four major signs on its north side alone pull in some $7 million annually. (ITT's 35-square-foot video screen, Nissin Foods' steaming 40-foot-high Cup O' Noodles, and Budweiser's giant billboard each rents for between $1.5 and $1.6 million; and the most expensive rental space and largest video screen in the square, the Panasonic Jumbotron, goes for $2.4 million.) And that's not counting income from its other sides, the news "Zipper" at its base, or the rent paid by its new tenant, a Warner Bros. Studio Store."
Information is from this site:
http://www.metropolismag.com/html/content_0298/fe98vc.htm
"Smart! And into all those exotic mystiques -- The Kama Sutra and Chinese techniques. I hear she knows more than seventy-five. Call me tomorrow if you're still alive!"
Updated On: 9/26/04 at 06:22 PM