I imagine this has been discussed before but a search on "schedule" brings up pages and pages of questions about actors and their performance schedules, not what I'm looking for.
I'm curious how a show's weekly performance schedule is determined. Why are most, for example, dark on Sunday nights while some, i.e., CATS, have a scheduled performance? Why do most have a mid-week matinee, while some don't? And why do some performances start at 7 pm on a couple days, but 8 on others?
Any insiders know what goes into deciding a show's schedule?