VARIETY article on Broadway’s return

[unclevictor]

Posted: 3/20/21 at 2:06am

https://www.google.com/amp/s/variety.com/2021/theater/features/broadway-covid-19-restrictions-1234933826/amp/
 

Interesting and informative article! Any thoughts?

[HogansHero]

Posted: 3/20/21 at 10:15am

It is very well researched and does not get ahead of itself. The bottom line is that vaccination penetration is starting to reach meaningful levels (from a marketing standpoint, not epidemiologically) and that is a cause for optimism. By next week, 30% of Manhattanites will have had at least one shot. A zip code analysis of where ticket purchases for non-tourist shows originate (not just in NYC) reveals an even higher number. By some point in the summer, most theatre-goers will be vaccinated and will have had time to let that sink into their mindset before the first trickle of shows commence (again).