As a marketing/PR expert, I can't wait to see what off-broadway shows have connected the most.
It's essential to build a grassroots fanbase on broadway and off.
Reviews are still important and getting a 'New York Times Critics Pick' is every producers dream, however, audience engagement is much more important. Getting both is gold.
Ask anyone who has ever worked on a political campaign, it's really hard to get people to vote. I'm so excited to see these results and want to thank Broadway World for giving us this opportunity each year.
Happy New Year
Updated On: 1/1/23 at 10:41 AM