One reason why the show was so successful was that NY Times critic Brooks Atkinson loved it. The show did not open with a great advance sale, but his review (and I think the other six newspaper reviews at the time) was an open love letter to it. That really stimulated sales and lead to its almost two year run. Also, in the articles about the show after the opening, much was made that a complete unknown, Tom Bosley came out of nowhere to get the lead. A cinderella story if there ever was one. Ironically, when The Sound of Music opened a few weeks before, the reviews were not great---kind of mixed, many critics felt it was below the standard of the "great" Rodgers and Hammerstein musicals. I saw Fiorello three times in its first two year, twice in NY and once on the road. I remember being slightly disappointed the first time I saw it--for me it was good but really did not live up to its hype. Ultimately I don't see it as a great musical but sometimes a critic for some reason gets carried away, as Atkinson did, and that made it.