Young Frankenstein Truck and Other Crazy Broadway Marketing Schemes

How long has the Young Frankenstein truck blaring that horribly loud preview been driving around Manhattan? I've seen it a couple of times in the past week but haven't noticed it before then. It certainly attracted attention in front of Macy's on 34th Street earlier today.

Which raised the question. Could something like that really be effective? Have any other shows employed a full truck in lieu of the more traditional taxi ads? And what other weird methods have been used to promote Broadway shows? I didn't find much about that when I searched the archives.

OMG I saw that thing a couple weeks ago and wanted to throw things at it. It makes me ill.

As weird as the marketing ploy is (I saw the Igor and he looked like he was about to collapse), does it get your attention? Yes! That's the entire point. And whether you like it or not, you are probably bound to pass on the information (as vespertine did), helping to generate more word of mouth about the show. Obviously, the unusual marketing tactics are working.

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lol I have one of those Blonde milk carton pics too-




The costumed Igor and the monster are just sad and pathetic looking because their costumes are sad- there's something wrong in my thinking "oh look, the guy in the rent-an-Elmo costume (you know- the one who removes his head in the 47th street station, and charges a dollar to take pics with your kids) has friends now" the first time I see them, not realizing they're actually advertising for YF.

Although I am amused at the idea of Igor getting a Jamba. lol.

Updated On: 8/31/08 at 04:35 AM