Yes, it's a sudden announcement!
I explained a little of this on my blog and over at ATC, but basically, we came into town as a limited run because St. Clement's was booked beginning in February. The producers had hopes that it could transfer, but there was no plan in place because we wanted to open first, and watch the response. Also, not knowing the future, we brought it in on a microscopic budget and crossed our fingers.
December went well, the reviews were more than positive, and suddenly, after the holidays, ticket sales exploded. Also, Broadway investors and producers started coming around, and everyone involved began becoming passionate about the play. Partly because of the wonderful ticket sales, but also because they love the play itself and what it's about, feeling that it's an important and authentic play (and performance).
So, they scrambled, pulled together a budget, found out about the DR2 and became enthused. The DR2 loved Zero. A deal was made.
So, we're still largely word of mouth. All chatter is appreciated, but it looks like Zero lives.
Zero Hour