Any new DORIAN GRAY rumors?
Oct 22
2024, 06:53:41 PM
I’m a little worried about how this will do financially. I’m going to bring up a lot of numbers and some of them should be taken with a grain of salt, but they add up to a bigger picture. I am not seeing the same level of excitement online as there was for months ahead of the WE run. When the WE run was originally announced in summer ‘23, someone posted about it in the Succession subreddit and it got 2.9K upvotes. That subreddit has doubled in membership since then, and someone posted about the Broadway run yesterday and that post currently only has 90 upvotes. The Theatreboard UK thread (in the international section) regarding this play has been near silent with 1-2 posters posting updates. However, the filmupdates Tweet from a few weeks ago confirming the Broadway run got 133k likes which is a lot even for a big account like that.
According to the SEC filing for the Broadway run, the show is capitalized at $8.75M: https://www.sec.gov/Archives/edgar/data/2035619/000203561924000001/xslFormDX01/primary_doc.xml
According to this article, https://deadline.com/2024/05/sarah-snook-broadway-picture-of-dorian-gray-1235912101/amp/
“Has played a 13½-week season at the Haymarket, in front of a record-breaking 83,000 people at the 821-capacity house…Loitering close to the box office on a recent sunny afternoon, I discovered that the production, capitalized at $2.5 million, recouped some weeks ago and ends its run of 101 performances healthily in profit. Snook played all 101 of them.”
That article was published within days of the show closing. I’m no economist, but let’s say the WE run made $3M total. I genuinely don’t know where they’re going to find another $5.75M in revenue on Broadway if the show is running for the same length of time it did on the WE. She is not very famous; she only has 389K followers on Instagram.
I want to make it clear that I am NOT knocking on her abilities at all; I think she is extraordinarily talented and I’ve been following her career for years. But I am very hesitant that she is well-known enough to make this play work financially. She is not as famous as other actors with similar accolades & experiences.
|
