Jan 28, 2014 — 10:38:52 PM
Brand new after lurking for some time -- hello, all. I'm almost embarrassed that my first post has to do with Mamma Mia! but I like advertising/marketing, so I can deal. I actually like the brand upgrade. The Sophie makeover was essential. The sky blue, as opposed to navy, against the white reads a bit younger and more fun to me. From what RippedMan said, I wonder how it would look if the logo were up on the top sign in neon.