What is the Marketing Team for BRIDGES OF MADISON COUNTY Thinking?

[Liza's Headband]

Posted: 1/27/14 at 11:55pm

So, I have to honestly ask. Who produced this ad spot and who allowed the producers to invest their money in it? I think it's horrendous and looks like a poorly made commercial for a new series on SOAPnet.


"One woman is about to feel something she hasn't felt in years..."

[blaxx]

Posted: 1/28/14 at 12:06am

If you watch it with no sound, you'd be sure it is an ad for Glade AND Trojan.

[Jordan Catalano]

Posted: 1/28/14 at 12:14am

To me it looks like an ad for Summers Eve or Christian Mingle.

[Liza's Headband]

Posted: 1/28/14 at 12:20am

Holy Sh*t. Yes, Jordan. Summer's Eve Douche. I hope someone gets creative with this awful ad and has some fun in the editing room.

But really. Who are they trying to attract with this commercial?

[bwayphreak234]

Posted: 1/28/14 at 12:24am

Looks like a Christian commercial asserting that marriage is a holy thing between one man and one woman.

[Jordan Catalano]

Posted: 1/28/14 at 12:24am

Ironic, huh?

[dramamama611]

Posted: 1/28/14 at 12:38am

I thought you were exaggerating. I was wrong.

[Jordan Catalano]

Posted: 1/28/14 at 12:39am

I kind of wish she was singing "Somewhere That's Green".

[Wynbish]

Posted: 1/28/14 at 12:57am

This may sound stupid, but do the commercials for the dating website only for farmers play in New York, or is it just a rural, southern problem?

[Tag]

Posted: 1/28/14 at 12:58am

Well isn't that a dreadful wig.

[Jordan Catalano]

Posted: 1/28/14 at 12:59am

"I'm Kelli O'Hara and sometimes I get that 'not so fresh from the farm' feeling"



Updated On: 1/28/14 at 12:59 AM

[Liza's Headband]

Posted: 1/28/14 at 1:09am

"That's why I choose Summer's Eve. Perfectly formulated for a woman's V." Updated On: 1/28/14 at 01:09 AM

[AEA AGMA SM]

Posted: 1/28/14 at 1:22am

That was probably one of the most unromantic kisses I've seen in a long time that (I'm assuming) was not supposed to be a comedic moment. It looked like a couple of junior high kids who think kissing just means mashing your faces together.

[Jordan Catalano]

Posted: 1/28/14 at 1:24am

Give her a break. She had to kiss Matthew Broderick for a year. That would turn any woman off to wanting to do that again.

[dented146]

Posted: 1/28/14 at 1:24am

It reminded me of the Viagra ads.

[newintown]

Posted: 1/28/14 at 8:20am

When the book was published, it was widely considered a gussied up bodice-ripper for suburban housewives. I think the commercial plays straight to that demographic, don't you?

[iluvtheatertrash]

Posted: 1/28/14 at 8:25am

I guess "gussied up" is a way to describe a bodice-ripper that just happens to be beautifully written.

[pli1018]

Posted: 1/28/14 at 8:27am

The marketing team also had dozens of posters up in the tri-state area that incorrectly said previews were beginning on MONDAY, January 17th. January 17th was a Friday.

[newintown]

Posted: 1/28/14 at 8:40am

"I guess "gussied up" is a way to describe a bodice-ripper that just happens to be beautifully written."

These things, like much in art and entertainment, are subjective. What is lowbrow and vulgar to one reader is profound and beautiful to another. The louder (and more sophisticated [gasp! a dirty, dirty word these days]) voices mocked the book (and film), although the book's sales prove many loved it.

This wasn't the first instance of this sort of thing, nor will it be the last.

[GoSmileLaughCryClap]

Posted: 1/28/14 at 8:43am

When Ballroom opened, Michael Bennett knew it was the equivalent of a "Women's Picture." He had the marketing team take out full page ads in women's lifestyle magazines.

This ad is doing the same thing in a 21st century approach. The joke is that it looks like a douche ad, but hey, that's their market. It also looks like a Lifetime movie promo.

So they're probably doing the right thing. Go after middle aged suburban women and get them to FORCE their husbands to attend. Or their book-clubs can go in groups without the hubbies.

Another point. For specific market groups, tacky sells.

It didn't work for Ballroom, but this might.

[Liza's Headband]

Posted: 1/28/14 at 9:15am

I do understand who they're going after, and I understand that some of you think it's the right way to go. I'd agree with that, too. But let's just talk about the quality of this ad spot. It isn't even about catering to a particular demographic. It's just poorly produced. Whether you're a 40-year-old housewife or 20-year-old college student is irrelevant. This commercial would not excite anyone. It looks like an SNL spoof.

[senorvoce2]

Posted: 1/28/14 at 9:26am

BTW, do the ads say where the show is playing? I didn't see it on the TV ads, and didn't hear it in the radio ads.

[best12bars]

Posted: 1/28/14 at 9:32am

I didn't realize anybody filmed commercials in 4x3 standard ratio anymore.

What is this, 1994?

[FindingNamo]

Posted: 1/28/14 at 9:54am

I can't wait for that telenovela. Will it be on Univision or Telemundo?

[newintown]

Posted: 1/28/14 at 10:00am

I think if the creative team had moved the action to Mexico, changed the title to The Bridges of Oaxaca County, and given it a Latin-flavored score, it would interest me a bit more than it currently does.