Why Doesn't Broadway Sell Ice Cream at Intermission Aug 10 2015, 09:29:48 AM
I wanted to specify that the ice cream available currently are personal sized containers (like the Ben and Jerrry's "mini-cup" size) and are very much self-contained. They're not a drastic mess; Mr. Softee isn't giving out soft serve cones in the lobby!
I was onot told the success of ice cream in the West End theatre was because it was an easy way to cool the audience down in a non-air conditioned venue. I've never minded it, and found the concept charming.
Here's an article The Guadian did on the history with no clear answer, aside from a vague idea of when it began. http://www.theguardian.com/stage/theatreblog/2011/jan/18/ice-cream-theatre-interval
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