Whoever the marketing team is for this movie is doing a killer job. This has to be one of the toughest source materials to advertise for. It's not literary genius, hell it's barely pulp. But it did tap into the zeitgeist of many of the women in America. How do you advertise a movie where everyone knows what it's about, nobody respects it, and its subject matter can't be clearly displayed publicly due to it being "taboo"?
You go for less. You hint and you tease. And you wink knowingly. The first teaser image, the teaser for the trailer, and the trailer itself all have that. I have no intention of reading those assembled scraps of paper calling themselves books, and I had no intention of seeing the movie. But I have to say that this advertising is killing it.
Disney has no excuse now for its lack of advertising for Into the Woods. That movie is cake in terms of subject matter compared to Fifty Shades of Grey.
"Sing the words, Patti!!!!" Stephen Sondheim to Patti LuPone.