Thats because you fell for their sick marketing scheme!
I'd chew it until it turned into a hard little ball! I'm not letting funny comics suck me of my allowance money!
Endnote: I actually rarely chew gum at all.
"Perhaps, when we remember wars, we should take off our clothes and paint ourselves blue and go on all fours all day long and grunt like pigs."
Kurt Vonnegut, Cat's Cradle